So, I just saw a fantastic movie and I want to share the experience with someone. I want to buy them the movie which happens to be available on Amazon Prime. Problem is, I don’t think they have the option of gifting a digital movie. At the same time, I can easily gift someone a Kindle book, so what gives? The workaround is to apparently gift them a digital giftcard and suggest that they buy the movie that way. That just seems really odd to me, especially in this digital age and I can’t believe Amazon doesn’t have way to directly gift it.